Franchising is becoming a more popular career path for entrepreneurs because of the security, flexibility, and stability a franchise can provide over a small business. The restaurant industry is thriving, and fast-casual franchises such as Jon Smith Subs are carving out a niche that could prove to be profitable. Sub franchises are on a rise and independently-owned sandwich shops are failing to compete in terms of profitability and popularity. Here is what makes owning Jon Smith Subs franchise different than running a sub sandwich restaurant.
A Brand Identity That Is Already Established
Creating a brand identity is very imperative for a successful business, but it can be very challenging as well. A brand identity encompasses everything about a specific business or brand. This includes the products, logo, tagline, and services that the business creates to display and promote themselves to the public. However, creating one is only half the battle. Even after countless hours of establishing a brand identity, customers still won’t know who you are when you’re running a sub sandwich restaurant without a recognised name behind you.
Jon Smith Subs is different because it has an established name that customers know and trust. Customers choose to go to a recognisable brand for their subs and sandwiches because they like consistency and knowing exactly what will be on the menu no matter where they go. They do not often want to take the risk of choosing someplace new that possibly could not have the items they like.
With a brand identity that has already been predetermined with a franchise, you will have more time to focus on other aspects of the business and day-to-day operations and less time worrying about establishing your brand and finding customers to come through your doors.
An Investment That Is Clear
If you choose to start a business from scratch, you are buying something that may cost more than you anticipated. With no support behind you, there might be a lot of surprises that come up while you’re running a sub sandwich restaurant that can be costly. This can decrease your profitability and may even cost the business in the long run. With a Jon Smith Subs franchise, before you even invest you can see all the costs associated with opening one. These costs are part of the turnkey investment that Jon Smith Subs offers to franchisees that makes owning a sub sandwich franchise much easier than doing it alone.
In addition, buying an independently-owned restaurant means all you get is the restaurant. When you invest in a Jon Smith Subs, you receive more than just the restaurant. You get in-person training and ongoing support to help you toward a track more apt for success with a sub shop. In addition, Jon Smith Subs has marketing materials and other resources, so franchisees have everything they need to open a sub sandwich restaurant they can be proud of.
A Franchise Dedicated to the Customer Experience
Jon Smith Subs cares about their customers’ experience when they come to their local franchise. They notice the dedication to the quality, the freshness of the menu, and the friendliness of the service that is seen at all of our franchises around the world. Customers keep coming back for the quick service and casual atmosphere that fits any occasion whether it be a quick bite to grab and go or a sit-down gathering for friends and family. They love everything about Jon Smith Subs, and, through franchising, Jon Smith Subs can bring their brand anywhere customers need them.
Why Owning a Franchise Is Better Than Running a Sub Sandwich Restaurant
Opening a Jon Smith Subs franchise is different than running a sub sandwich restaurant on your own, and it can prove to be the better investment of your time and money. With a clearly outlined turnkey investment, established brand identity, and dedication to the customer’s experience, Jon Smith Subs proves to have a recipe more poised for success than starting a business from scratch may have. Jon Smith Subs proves to be an opportunity that is dedicated to enhancing franchisees’ chances of profitability through training and support and helps them bring consistent, quality subs and sandwiches to almost any country around the world.
For more information about running a sub sandwich restaurant with Jon Smith Subs and the target markets near you, visit our website.